STEGplumbing

STEG PLUMBING approached Fuze Design for a simple logo redesign, but we never settle for the ordinary; we aim for iconic. Introducing the Steg brand featuring “Piper,” a friendly little plumbing wrench with a smile that’s impossible to ignore. This didn’t end up being just a logo redesign for Steg; it’s became the transformation from “small plumber” to looking like a national franchise.

The ripple effect was undeniable. “Piper” became the face of Steg Plumbing, gracing everything from business cards to signage, website to vehicle wraps. What started as a logo evolved into a brand that turned heads and positioned Steg Plumbing in a league of its own.